Our Story
Since 1975
Born on the beaches of Sydney
Seafolly was born on the beaches of Sydney, Australia, in 1975. For five decades we have designed swimwear for women who live in endless summer — pieces that fit, flatter and never fade into the background.
From the first maillot cut on a Bondi kitchen table to collections worn on shorelines across the world, our promise has never changed: a perfect fit, prints inspired by the Australian coast, and quality that outlasts the season.
Today Seafolly is Australia's most loved swimwear brand — and every piece still begins the same way: with sun, salt water and an obsession with fit.
50 Years
of Australian swimwear craft
Perfect Fit
guaranteed on every style
UPF50+
sun protection where it counts